We’re Launching OXYTOCIN
April 21, 2019

After months of research and coding, I’m proud to announce that we’re launching OXYTOCIN: the new trust measurement tool. Organisations of all sizes, across all industries, now have the possibility to measure trust inside their workforce.

As innovation and strategy consultants we have been helping numerous companies with their efforts to improve trust. It’s wonderful to see what happens to teams, departments and organisations when trust builds. The social and business benefits are strongly evidenced in research. But trust is quite an elusive topic. It seems difficult to grasp. And as Peter Drucker famously said: “If you can’t measure it, you can’t improve it”. That’s why we built a tool that helps you measure trust.

OXYTOCIN measures trust through surveys. A proven effective method, but with a different setup, questions, and more relevant conclusions than what you’re used to. With direct implications on revenue, innovation and profitability, and also on happiness.

Powered by expertise, rooted in research

Our methodology is created by experts, and is aligned to trust research and our industry expertise. We are also setting up a research panel to stay abreast leading academic research, developments and findings on measuring trust.

Our name

Our name tells you what we want to see more of. OXYTOCIN is also referred to as ‘the trust hormone’. Happy employees, happy customers, happy shareholders and happy stakeholders. And that will be achieved through trust.

Our method

Every organisation is different. That’s why OXYTOCIN helps you to reflect your organisational priorities, whilst keeping statistically relevant measurements. You’ll be able to benchmark against your industry and similar size organisations, and against your previous results. And we’re in it for the long run. Define, Measure, Analyse, Action, Repeat, in a cycle that works best for you.

What we’re not

We are not a recruiting tool, and won’t put you in a “best employers of the year”-list. These lists don’t respect individual organisations, cultural differences and most of all, are not contributing to improving business or social value. They force employees to cover up their true responses in exchange for a socially preferred answer. Employees deserve a voice. They shouldn’t just be used as a marketing tool. We are not in that business. (What we do encourage, is to make employees so delighted that they will share their joy about their employer with everyone they know. You need to trust them to do that when they are happy;)

We’re committed to help you building trust in the long run. We’re starting with the basics of trust; employee trust. And we’re passionate about bringing you the best tools. Our roadmap is filled with additional functionalities, both on employee trust measurements, as well as all other areas of trust. (Some people told us it looks ‘impressive’ and ‘exciting’!) Follow us on LinkedIn, or drop us a note if you want us to keep you posted about our developments.

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